As the business development team in IDI Malaysia, Nichollette Goh brings with her a unique blend of passion, creativity, and strategy. Her background in interior design and marketing has equipped her with the skills to navigate the ever-evolving industry and drive success for clients. In this interview, we delve into Nichollette’s insights on what sets her apart in the industry, key strategies for business development teams to differentiate themselves, and the importance of integrating sustainability into business development strategies.
Q: What inspired you to pursue a career in business development within the interior design industry?
A: “I have a passion for all forms of design, from graphic and industrial design to interior design and stunning architectural works. This passion led me to study interior design. Despite my training as a designer, my career initially began in a marketing role. Wanting to apply my skills in a meaningful way, I transitioned into a job that blends creativity and strategy.”
Nichollette’s story is a testament to the power of following one’s passion and pursuing a career that aligns with their interests and skills. Her transition from designer to business development specialist showcases her ability to adapt and grow in the industry.
Q: What key strategies can business development teams in IDI implement to differentiate themselves in a competitive market?
A: “I believe in being client-centric, always understanding from client’s POV. Have a pro-active approach, understanding and exceeding client needs, and effective communication can turn clients into loyal advocates. Develop Brand Presence, consistently present a professional and credible image across business events, social digital platforms. Uphold and showcases IDI firm’s history, values, and unique approach to design.”
To stand out in a competitive market, Nichollette emphasizes the importance of being client-centric, proactive, and authentic. By developing a strong brand presence and showcasing IDI’s unique approach to design, business development teams can establish a reputation that sets them apart from competitors.
Q: How can sustainability and eco-friendly design practices be integrated into business development strategies to appeal to modern clients?
A: “Modern clients increasingly prioritize sustainability and eco-conscious practices when choosing partners or suppliers. By incorporating these principles into our business development strategies, we can position IDI as a forward-thinking leader in the industry. Essentially, equip our BD teams with comprehensive knowledge of sustainability principles and effective communication strategies. Training the team to articulate the importance of eco-friendly practices will not only enhance our offerings but also build trust with our clients.”
Nichollette highlights the growing importance of sustainability in the industry and the need for business development teams to adapt to this shift. By equipping their teams with knowledge and effective communication strategies, they can differentiate themselves and attract clients who value environmental responsibility.
Conclusion:
Nichollette Goh’s vision for business development in the interior design industry is built on a foundation of sustainability, innovation, and client-centric approach. As the business development team in IDI Malaysia, she is well-positioned to drive success and differentiation in a competitive market. Her insights on the importance of being client-centric, proactive, and authentic, as well as integrating sustainability into business development strategies, are invaluable for professionals in the industry. As we move forward, we can expect to see more innovative and sustainable solutions from Nichollette and the IDI team.
