In today’s fast-paced world, business development is more than just a role; it’s a dynamic pathway that shapes the direction of organizations. We had the pleasure of sitting down with Vernise Tan, our Executive Director and Head of Business Development, to gain insight into her journey, her perspectives on leadership, and the evolving landscape of workspace design. Here are the highlights from our engaging conversation.
The Spark Behind a Career in Business Development
When asked what inspired her journey into business development and leadership, Vernise shared, “Being in business development allows me to engage with the market directly, facilitating communication with stakeholders and understanding their growing needs for a functional work environment.” She emphasized the importance of being hands-on, which not only helps her lead more effectively but also strengthens her relationship with both her team and clients.
“The challenges we face, both internally and externally, require a leader to be grounded in reality. Working closely with our team provides me with the insights I need to support our initiatives that directly impact organizational growth and success,” she explained.
The Power of Team Commitment
For Vernise, the qualities that stand out in the IDI team revolve around unwavering commitment. “No matter the scale of the project, everyone gives their best effort,” she noted. The team’s willingness to support each other helps fill gaps and ensures that every project receives the attention it deserves. This collaborative spirit not only enhances project outcomes but also fosters a sense of community within the organization.
Understanding Client Needs: A Listening Approach
In a client-focused role, understanding and addressing client needs is crucial. Vernise emphasizes the importance of listening. “I always begin by asking clients about the challenges they face in their workspace,” she said. “Understanding their work culture and desires allows us to fine-tune layouts and designs to create environments that truly function for them.”
By marrying client insights with innovative design, Vernise and her team strive to develop spaces that are both functional and aligned with the client’s culture.
Unusual Workspace Features: A Unique Perspective
Reflecting on her career, Vernise described an unusual request she encountered: offices asking for private bathrooms within their units, even when shared facilities were available. “Though it can be costly and complicated to implement, I find this idea fantastic! It promotes a healthier work-life balance, allowing staff to freshen up after cycling or hitting the gym,” she explained.
This willingness to create thoughtful and employee-centric designs showcases how evolving office needs can influence workspace planning.
Staying Inspired in a Competitive World
In an ever-changing industry, Vernise encourages looking beyond market trends and leadership focuses. “It’s essential to understand the challenges that workplaces face and the evolving behaviors of the newer workforce,” she said. “By addressing these issues, we can create environments that attract talent.”
Her forward-thinking approach reflects the belief that future workspaces must be human-centric, blending aesthetics with functionality to meet the comprehensive needs of organizations. “Workspaces are no longer just about having beautiful offices; they have to be cohesive and work for everyone in the organization.”
A Vision for the Future
Vernise Tan’s insights highlight the transformative nature of business development and the essential role of understanding both team dynamics and client needs. Her commitment to fostering innovation and creating human-centric workspaces positions her and the IDI team at the forefront of the industry, ensuring that they continue to lead and inspire as the landscape of work evolves.
As we carry these insights forward, we remain devoted to not just following the trends but shaping them in a way that benefits both organizations and their most valuable asset: their people. Stay tuned for more insights and stories from leaders who are redefining the future of work!
