MATRADE

The establishment of MATRADE’s 49th regional office in Singapore marks a significant milestone to expand their footprint in the global market. This new hub is not just a physical space; it’s an opportunity and innovation for local companies looking to navigate the complexities of international trade. IDI Team was tasked with designing this pivotal workplace.

The heart of this design process lies a profound understanding of MATRADE’s mission to promote Malaysia’s exports. With this guiding principle, IDI aims to create an environment that fosters collaboration, creativity, and efficiency, enabling local businesses to thrive. The design resonates with MATRADE’s core values encapsulated in the acronym GRACE: Global, Respect, Agile, Creative, and Ethical.

The design concept, titled “Urban Explorer,” draws inspiration from the essence of adventure and exploration within an urban context. It encapsulates the notion of broadening horizons—allowing employees to harness inspiration, connection, and personal growth. The aesthetic centers around the theme of “Masculine Blue,” a color palette that evokes a sense of strength, character, and warmth. It combines the calming influence of blue tones with the organic warmth of textures like water, stone, and wood, ultimately producing an environment that is stylish and comfortable.

To achieve an efficient and effective workspace, IDI’s design and technical team conducted thorough evaluations to create an open and flexible floor plan. This strategic layout will facilitate collaboration and communication among team members, optimizing the flow of ideas and creativity. This integration will not only enhance aesthetic appeal but also contribute to the well-being and productivity of everyone who works there.