Branding is more than just a logo or other elements, including advertising and stationery. It’s an engaging experience created for visitors and employees, welcoming them and directing them. The primary goal is to leave a lasting impression on them. Your space can be a unique representation of your brand history, incorporating your logo.
In recent years, creating a unique workplace that reflects your brand identity has become an opportunity to imply brand identity and foster company culture. Besides a company’s brand logo, organizational values and beliefs are key drivers of building a successful brand. These values and beliefs can be communicated through the brand elements infused in the workspace.
For Pertamina, IDI utilizes logo-themed cut-out acoustic dividers to separate the walkway from the open-plan office space. The blue panels symbolize the company’s values of reliability, trustworthiness, and responsibility. Brand colors are an effective way to instantly connect the space with the company’s identity. Another feature is the printed acoustic panel that represents the company’s involvement in the oil and gas industry. This artwork was created through a collaboration with our artist, who brings corporate images to life.
For Campari, IDI further enhances the brand identity and values by incorporating word-clustered window frosting. The company’s mottos and tagline are applied in various text sizes and fonts to retain privacy. The collaboration seating area is designed with a product feature display with great lighting to showcase the company’s products. Campari’s colorful products and lighting aids in creating a great atmosphere where employees and guests connect with the brand upon entering the space.
For IDI , guests at the holding area are welcome by a biophilic wall featuring our corporate tagline – Creative Integrated Spacemaker. A neon sign is used to reflect a young workplace culture and to leave a lasting impression on staff and clients alike. Another branding element in IDI’s office is its hand-sketched mural which illustrates a home with plenty of flowers to represent business and personal growth, while the gold color represents the timeless value.
To learn more on how we can transform your space, reach out to us here for a consultation.
