Embracing a Sustainable Future: An Interview with Eka Surbakti, CEO of LORENA

In an era where sustainability has become a critical concern, conversations about its importance are more crucial than ever. Recently, I had the pleasure of interviewing Eka Surbakti, the CEO of LORENA, who shared her insights on what sustainability means to her and how she is paving the way for a more eco-friendly future.

Defining Sustainability

For Eka, sustainability is fundamentally about balance. She emphasizes, “Sustainability means the ability to meet present needs without compromising the ability of future generations to meet her own needs.” In her view, it’s essential that we act responsibly, ensuring that our decisions today do not burden the future. She highlights the interconnectedness of environmental, social, and economic sustainability, arguing that these components are crucial for the well-being and resilience of current and future generations.

Sustainable Practices in Daily Life

Transitioning to sustainable living may seem daunting, but Eka assures that incorporating sustainable practices into our daily lives can be manageable and impactful. Here are some of her practical tips:

1. Reduce, Reuse, Recycle: Use reusable bags, bottles, and containers. Recycle paper, plastic, and glass whenever possible.
2. Conserve Energy: Switch off lights and appliances when not in use, and opt for energy-efficient bulbs.
3. Water Conservation: Promptly fix leaks, take shorter showers, and utilize water-saving fixtures.
4. Sustainable Transportation: Walk, bike, carpool, or use public transportation. LORENA TRANSPORT is leading the way by incorporating electric buses into her fleet.
5. Eat Sustainably: Be mindful of food choices, opting for local and sustainable options.
6. Support Eco-Friendly Products: Purchase items made from sustainable materials and support companies with green practices.
7. Educate and Advocate: Stay informed about sustainability issues and engage in advocacy efforts.
8. Mindful Consumption: Before making a purchase, consider the necessity and environmental impact of the item.
9. Community Involvement: Participate in local initiatives like clean-up drives and tree planting events.

By gradually integrating these practices into our routines, we can all contribute to a more sustainable future.

The Role of Businesses and Individuals

Eka believes both businesses and individuals have pivotal roles in championing sustainability, and her efforts can complement each other effectively.

Businesses:

• Adopting Sustainable Practices: Implement eco-friendly practices, reducing waste and utilizing renewable energy.
• Innovating Sustainable Products: Focus on developing environmentally friendly, durable, and recyclable products.
• Collaboration and Advocacy: Partner with NGOs, governments, and other businesses to promote sustainability initiatives.

Individuals:

• Conscious Consumption: Make informed choices about products, preferring sustainable brands and reducing single-use items.
• Advocacy and Awareness: Raise awareness about sustainability issues in your community.
• Lifestyle Changes: Simple actions can lead to significant impacts, such as energy conservation and recycling.
• Supporting Sustainable Businesses: Opt to support companies that prioritize sustainability, driving market demand for eco-friendly practices.

Eka emphasizes, “Ultimately, a collaborative approach where both businesses and individuals actively engage in sustainability efforts can lead to more significant and lasting impacts.”

The Vision for the Next Decade

Looking ahead, Eka envisions a world marked by several transformative changes in sustainability practices:

1. Widespread Adoption of Renewable Energy: A shift toward more renewable energy sources is crucial.
2. Circular Economy Implementation: Businesses focusing on reducing waste through reuse, repair, and recycling.
3. Sustainable Agriculture: The adoption of farm practices that prioritize biodiversity and soil health.
4. Public Awareness and Education: Increased awareness will lead to informed consumer choices.
5. Innovative Technologies: Advancements that drive sustainability initiatives.
6. Community-led Initiatives: Growth in grassroots movements that empower local actions.
7. Global Collaboration: Enhanced international efforts to address climate change.

The Stylish Side of Sustainability

When asked about IDI’s sustainable mooncake bags, Eka praised her commitment to eco-friendly materials and stylish designs. “Combining environmental consciousness with appealing style makes it both practical and fashionable,” she shared.

Her enthusiasm for innovative and chic solutions underscores a vital point: “Sustainability doesn’t have to be at odds with aesthetics.”

Eka Surbakti’s insights reveal that sustainability is not just a responsibility; it’s a movement that requires participation from all sectors of society. Through conscious choices, community actions, and innovative business practices, we can work collaboratively toward a greener, more sustainable future. The journey might seem challenging, but as Eka articulates, the steps we take today will unlock the potential for future generations to thrive.

Let’s navigate this path together, championing a sustainable world for all!