Exclusive Interview with Novie Djayayanti Tjoa, CEO of Eatz Group
October 03, 2024
Novie Djayayanti Tjoa, the visionary CEO of Eatz Group of Companies, provides valuable insights into how sustainability can be woven into both personal life and business practices. Here’s a closer look at her perspectives on sustainability and the critical role businesses and individuals play in paving the way for a greener future.
Understanding Sustainability
For Novie, sustainability is not simply a trend but a fundamental belief that drives decision-making in both her personal life and at Eatz Group. “Sustainability involves making decisions that benefit the business in the short term while contributing to the well-being of the environment, society, and future generations,” she explains. This commitment manifests in various practical initiatives, including reducing waste, opting for eco-friendly packaging, and responsibly sourcing ingredients.
At Eatz Group, sustainability is about more than just compliance; it’s a guiding principle. The company works diligently to minimize food waste, prioritize local and sustainable suppliers, and employ biodegradable or recyclable materials. By championing excellence in service alongside environmental stewardship, Eatz Group aims to make a meaningful contribution to both the community and the planet.
Integrating Sustainability into Daily Life
Novie’s approach to sustainability extends into her daily routines. She consciously chooses to reduce waste by recycling, using reusable bags, and monitoring energy and water usage. Supporting sustainably made or locally produced products also features prominently in her decisions. “By integrating these practices into my routine, I aim to contribute positively to environmental sustainability while encouraging others to do the same in both my personal and professional circles,” says Novie.
This level of mindfulness showcases how individual actions, when collectively embraced, can lead to significant environmental benefits.
The Role of Businesses and Individuals in Promoting Sustainability
Both businesses and individuals hold critical responsibilities in promoting sustainability, but her roles differ significantly. Novie emphasizes the potential impact businesses can have due to her scale of operations. “Businesses should lead by example,” she states. This involves implementing sustainable practices like waste reduction, resource conservation, and promoting responsible consumption. By investing in innovative solutions such as energy-efficient technology, businesses can enhance her sustainability footprint while encouraging customers to make greener choices.
For individuals, the focus lies in making conscious consumption decisions. “From reducing personal waste to advocating for sustainability in workplaces and communities, individuals have a vital role in this movement,” says Novie. Her insights highlight the importance of both sectors working collaboratively towards a sustainable future.
Future Aspirations: A Decade of Change
As we look to the future, Novie hopes for radical advancements in sustainability over the next decade. Key changes she envisions include:
- Adoption of Renewable Energy: A shift to renewable sources such as solar and wind power, which would lower carbon emissions and enhance accessibility for all.
- Circular Economy Practices: More businesses embracing a model where resources are reused and recycled, significantly reducing waste.
- Sustainable Food Systems: Transformation in the food industry towards responsible sourcing and a reduction in waste across the supply chain.
- Eco-Friendly Packaging: A worldwide move away from single-use plastics to biodegradable, reusable, and compostable alternatives.
- Government Regulation: Stricter enforcement of sustainability standards and support for green innovation through incentives and regulations.
- Consumer-Driven Demand: As awareness grows, consumers should increasingly demand sustainable products, pushing businesses to adapt.
- Corporate Accountability: Transparency and commitment to sustainability in business practices should become standard, rather than an afterthought.
- Climate Resilience: Enhanced community preparedness and adaptation strategies against climate change impacts.
A Closer Look at Sustainable Products: IDI’s Sustainable Mooncake Bag
Novie also offered her thoughts on IDI’s sustainable mooncake bag design, which features a sturdy handle made from sustainable materials. She appreciates the bag’s visual appeal, ergonomic design, and durability—elements that contribute to reducing waste and promoting reusability.
She notes that if the bag is constructed from renewable resources like bamboo and eco-friendly materials, it represents a commitment to sustainability. “It strikes a good balance between aesthetics and functionality while potentially reducing environmental impact,” she adds.
Novie Djayayanti Tjoa’s insights shed light on the multifaceted nature of sustainability, emphasizing that it is a shared responsibility between individuals and businesses alike. By making conscious choices and leading by example, we can all contribute to a more sustainable future. The journey towards sustainability may be daunting, but with visionary leaders like Novie at the helm, the path forward is filled with hope and possibility. Let’s take these lessons to heart and work together towards creating a more environmentally-friendly world for generations to come.